Introduction

I am creating part of a marketing campaign for an imaginary film. I am unsure about my genre at the moment so I am going to be looking at existing marketing campaigns for real films, looking at teaser trailers, posters and magazine covers to help me get an understanding of the similarities between the mediums and what the basic conventions are before I chose my genre and chose my own.

I want to make sure that there is similarity and unity between my teaser trailer, my poster and my magazine front cover so that people will recognise that they are all connected.