List of taglines for my own film

I have chosen to do a romantic- drama trailer.I feel that taglines are very important to have in trailers because they give the audience an idea of things that are going on. For example they may tell you who a character is or how many years into the past or future you are going. They help explain things that may not be so clear otherwise.
Below are some potential taglines for my film.

Coming soon- This tagline gives the audience an idea of when the actual film will be released.

The ex- This tagline tells the audience who this person is and I feel it also makes it abit more dramatic because its brings more attention to the ex.

What will happen next?- This tagline is a rhetorical question, involving the audience in the trailer, making them think about what's happening and what may happen next.

A whole new life together- The first tagline just after he proposes and then she says yes.

A few months later-This gives the audience a perspective of when things a happen. So that they know there has been a break in-between the clips they see.

Can the love of a lifetime find a second chance? - This tagline is very romantic and moving, I would have this tagline behind a touching scene where the two characters who are in the trailer are having a romantic moment, and the text will make it that little bit more intense.

This is where her journey begins- This tagline is going to be very important for my trailer because this is where the whole up beat of the movie is going to start when the character sets herself a mission to accomplish.

Conventions of magazine front covers

There are many conventions of a magazine front cover including: 

Masthead

Image of stars in the center 

Large banners 

Reference to posters

Bar code

Issue number with price and date

Website

Cover lines

Analysis of magazine cover 1

Before I confirm my decision regarding what type of magazine cover I will design (Mainstream or independent) I am going to annotate a poster just in terms of the conventions of magazine front covers. I feel this will be of huge benefit to me and my understanding as to what goes on a magazine front cover and why. 

After analysing Empire magazine front cover, I have discovered conventions that appear on magazine front covers:
- A masthead (At the top, in big font so that it stands out)
-Cover lines (Referencing films that feature in the magazine)
-An Image
-Bar code
-Issue date
-Other images from films due for release
-Banners
and although not in this poster:
-Websites
-Slogans

FIlm publications

I am going to look at different film publications to find out what different publications cover in there magazines so that when I come to chose my genre I can decide what type of film publication I want to look at. 

The first magazine I am going to look at it total film. Total film is a UK based film magazine published 13 times a year (every four weeks) by future publishing. The magazine was launched in 1997 and offers cinema, DVD and Blu-ray news, reviews and features. Total film is available both in print and interactive iPad editions. 

The next magazine I looked at was Empire magazine. Empire is a British film magazine published monthly by Bauer Consumer Media. From the first issue in July 1989, the magazine was edited by Barry Mcllheenly and published my Emap. It is the biggest film magazine in the UK and it is also published in the US, Australia, Russia and Portugal.

The next magazine I chose to look at was FilmMaker magazine. Filmmaker is a quarterly publication magazine covering issues relating to independent  film. The magazine was founded in 1992 by Karol Martesko-Fenster. The magazine is now published by IFP (Independent Feature Project.) With a readership more than 60,000 the magazine includes interviews, case studies, financing and distribution information, festival reports, technical and production updates, legal pointers and filmmakers on filmmaking in their own words. 

The next magazine I chose to look at was Hollywood reporter. The Hollywood reporter is a multi platform American media brand founded in 1930 and focusing on the Hollywood motion picture industry, entertainment and Hollywoods intersection with fashion, finance, law, technology, lifestyle and politics.                                                                                                                                                                                                                                                                                                                    

The next magazine I chose to look at was Sight and Sound. Sight and Sound is a British monthly film magazine published by the British film institute. Sight and Sound was first published in 1932 and in 1934 management of the magazine was handed to nascent BFI who still manages the magazine today.

The next magazine I decided to look at was film review. Film review was a magazine that first appeared in 1950, initially for a 3-issue trial run and continued until 2008. It was originally titled the 'ABC film review' being tied in with ABC cinemas. Having started out as a promotional magazine for the ABC circuit, Film review became a very good and popular monthly magazine, packed with news and information, reviews and emphsis on the pictorial aswell.

The next magazine I chose to look at was Studio. Studio is Britain's first woman's film magazine. It was launched in 2011 and is packed with editorial and Hollywood news, plus all the latest movie reviews. Studio stands out from other magazines with its distinctive pages dedicated to the hottest film inspired fashion, proving to be a one step source  for female film and entertainment ehnthusiastics.   

The next film magazine  I chose to look at is American Cinematographer. American cinematographer is an American monthly magazine published by the American Society of Cinematographers. It focuses on art and crafts of cinematographers, covering domestic and foreign feature productions, television productions, short films, music videos and commercials.

The next magazine I chose to look at was Starburst. Starburst is a British science fiction magazine. This magazine is published monthly, with additional reviews and news being published daily on the website.  Starburst was launched in December 1977 by editor Dez Skinn with his own company Starburst Publishing LTD. The name starburst was settled on after rejecting other names, including Starfull, as Skinn considered it too negative. 

The next magazine I chose to look at was Hotdog. It was a film magazine first published in 2000. Its publisher Highbury entertainment claimed an average circulation of 17,132 between July and December 2003.As it tended towards a cynical view of the film industry, especially Hollywood, Hotdog could have been regarded as an editorially partisan publication. It usually avoided jumping on the blockbuster bandwagon and frequently published pieces which appeared to be contrary to widespread opinion. However, over the past couple of years the magazine

Conventions found in teaser trailers

There are a number of different conventions that can be found in teaser trailers regardless of genre. To find this out I looked at three different teaser trailers and found all the conventions they included. Here are a list of different conventions I found in the teaser trailers I analysed

• Production company logos
• Images from the film
• Title of the film
• Release date
• Website
• Voiceover man
• References to other films
• Music
• Tagline
• Sound effects
• Eye candy

Having found these conventions in excising teasers I will aim to include as many of them as possible in my teaser trailer. 

Conventions of Teaser Trailers

I have chosen to analyse three different teaser trailers with different genres to find out if the conventions between the three teaser trailers are the same regardless of genre.

The first teaser trailer I have chosen to look at is Star Trek Into Darkness. 

The conventions I found in this teaser are:

• Several images from the film
• Director credits
• Voiceover man 
• Crew from the film
• Music
• Impact Sound effects
• Title
• Release date
• Production company logo
• Quick flashes and cuts
• Reference to format
• Eye candy

The second teaser I chose to look at was Ted.



The conventions I found in this trailer are:

• Production company logo
• Images from the film
• Images of stars
• Release date
• Voiceover man
• Music
• Reference to other film
• Title

The last teaser I chose to look at was Super 8




The conventions I found in this trailer are:

• Production company logo
• Images from the film
• Eye Candy
• Reference to other films
• Music
• Flashes
• Quick fades
• Title of film
• Release date
• Reference to format
• Website

I can see from analysing these three teaser trailers that the conventions between them are all very similar regardless of genre. I also found out that the teasers do not give you a good sense of what is happening in the film because you do not get enough of the story line,

Teaser Trailer Vs Theatrical Trailers

To try and identify the differences between teaser and theatrical trailers, I am going to look at two very different film trailers for both their theatrical and teaser. The films I have chosen to look at are The Hunger Games and Oz The Great and Powerful. I am looking to see if the differences between teasers and theatrical trailers are the same regardless of genre.











The next set of trailers I looked at was from the film Oz The Great and Powerful

The third set of trailers I decided to look at was from the film Just Go With It.








In all three of these teaser and theatrical trailers I found the same similarities and differences
The similarities include:

• Both trailers include the production company logo.
• Both trailers include tag lines.
• Both trailers include release date of the film.
• Both trailers include the title of the film.
• Both trailers include impact sounds.
• Both trailers include links to social media.

The differences include: 

• Theatrical trailer uses cuts whereas the teaser trailer doesn't.
• There is much more narrative content in the Theatrical trailer.
• The sounds in the Teaser trailer is more powerful.
• The range of music is larger in the Theatrical trailer.
• The Theatrical trailer has much larger development of the character.
• The Theatrical trailer is at least three times longer that the teaser trailer.

Analysis of posters explained

I have looked at a range of different posters from different genres to see if the basic conventions between them were similar. The posters I analysed were The Family,One direction This Is Us, Percy Jackson Sea Of Monsters, Were The Millers and Insidious 2.

All the posters I looked at had a dominant central image and were shown in different ways depending on the genre. For example the poster 'The family' portrays the characters in a completely different way to the poster 'Were the Millers'. This is because they are both for completely different genres so although they are both dominant central images the way the poster portrays the image is completely different depending on genre.

Almost all of the posters I analysed had a release date. The releases were often written in different ways . For example the poster 'The Family' release date said this fall. This shows us it is an american born film as the release date makes reference to american language.

Every single poster I looked at had a big bold title on it. All of the posters had the titles in different positions on the poster, different colours or even different fonts and sizes but the title was still the main feature on each poster. The different ways in which the titles were written was definitely  because of the different genres in each poster. For example the 'Were the Millers' poster had the title in fun, funky yellow font which showed it was of a comedy genre because the title looked fun and funky whereas the  'Insidious 2' poster had the title in big bold white and red font down the side of the  page which showed the audience that the genre was a horror/thriller.

Despite being small, despite being at the bottom and despite not being easy to see, almost every poster has the website stated. This allows audiences to gather even more information about the film, and the website itself usually gives us a better indication of genre.

All posters have have the companies that were involved in the making of the film viable on the poster. This is important as audiences have certain expectations from certain companies as well as this some companies specialise in particular genes.

All of the posters I looked at had many mutual conventions regardless of the genre they were from. This shows us that it doesn't matter about genre because two posters from completely different genres have the same conventions.

Poster analysis ' Insidious 2'

The final poster I have chosen to analyse is Insidious 2. This poster has the same conventions as all the other ones I looked at. Some of these include billing/credits, a release date, dominant central image and a release date.

Poster Analysis ' Were the millers'

The next poster I chose to analyse is Were the millers, a comedy genre.  The conventions are similar from all the other posters. Some of the similar ones are  This poster again like the One Direction poster has one main image but with four characters in. The arrows with 'stripper' 'drug dealer' 'virgin' and 'runaway' on reflect the comedy genre in design. This also has mutual conventions with all the other posters I have looked at including the title, the release date and the tagline.

Poster analysis - 'Percy Jackson Sea Of Monsters'

The next poster I have decided to analyse is Percy Jackson Sea Of Monsters is of the fantasy genre. Again, the poster shares the same conventions as the previous posters I have looked at. Some of the similar conventions are a release date, billing, title (one of the most prominent features) and a dominant central image.

Poster analysis - One Direction This Is Us

The next poster I have decided to analyse is One Direction This Is Us from the comedy/auto biography genre. Again, the poster shares similar conventions to that of other posters such as a release date, billing/credits, the title (one of the most prominent features),a dominant picture of the main character and a website. However in this poster there are more than one main character so the dominant picture is not of one character it is of five of them.

Poster analysis 'The family'

I have chosen to look at a number of different posters from different genres to see whether they contain similar conventions. Here, I am looking for conventions that all posters share, regardless of genre. Once I have decided on the conventions that reappear time and time again I will make sure that I incorporate them into my sketches and designs, and my final poster that I produce.

The first film I am analysing is for a film ' The family' of the gangster genre.

I think conventions will be consistent across most of the posters I will look at and include : a large image of the central character in the film/usually the main star, the name of the in a prominent position, the credits (usually at the bottom of the poster), logos for the studios producing and distributing the film (often small and found at the bottom of the page) and a website for the film.

Other conventions that do not always appear on every poster (depending on the type of film and when the poster appeared in the films marketing campaign) include release date, the name of the director and sound logos.

Posters conventions

I have chosen five posters from a variety of genres to point out the similarities of the posters even if they are from a different genre. I suspect that most posters have the same conventions on them, for example nearly all posters will have a main image, the title of the film and release date.

The five posters I am looking at are for the following films : 'Insidious 2' (horror), 'Percy Jackson- Sea Of Monsters' (fantasy), '1D This Is Us' (concert/music/biography), 'We're The Millers' (comedy) and 'The Family' (gangster).

Introduction

I am creating part of a marketing campaign for an imaginary film. I am unsure about my genre at the moment so I am going to be looking at existing marketing campaigns for real films, looking at teaser trailers, posters and magazine covers to help me get an understanding of the similarities between the mediums and what the basic conventions are before I chose my genre and chose my own.

I want to make sure that there is similarity and unity between my teaser trailer, my poster and my magazine front cover so that people will recognise that they are all connected.