Analysis of trailers 2

The second trailer I looked at was The vow

• In this trailer even from the beginning the music has a nice tone and it is another song that makes you think of love. The reason it is important to have music that makes you think of what your trailer is about is that people may not know what type of movie it is and when they turn the trailer on and hear the music you want them to know straight away what its all about.
• There are many flashbacks to the past in this trailer because of the tragic event that happened and they show the couple when they were very happy which then makes whats happening even sadder when it flashes back. 
• The voice over in this trailer is actually one of the main parts, he is  extremely stern and blunt, but because of what is happening it still gives us a good idea of what type of film it is as the clips and images back what the man is saying up. 
• In this trailer there are taglines which some of them are rhetorical questions which are related to whats happening in the trailer so  will make the audience think more deeply into it and become a little more involved. An example of this is 'can the love of a lifetime, find a second chance?' I feel like you have you to back these sorts of taglines up with relevant images and clips from the film which they have definitely done in this trailer, otherwise they wouldn't make sense and it would not be relevant.
• There are reference to other films which are of the same genre of this movie, this helps because if you have seen or heard of the other movie you may be more interested to go and see this movie.
• At the end there are many jump shots which show lots of different images from the movie one after the other, I feel like this just re caps your memory right before the trailer ends and shows all the characters once more. 
• The last two things you see in this trailer are a big and bold but plain title which again will catch your memory and a big and bold but plain release date which is the month of valentines day so may make you think a little bit of love and help to remember when the film is going to be released.