The forth trailer I looked at was The lucky one
- In this trailer even from the beginning the music has a light but sad tone and it immediately puts you on the edge of your seat for what happens. The reason it is important to have music that makes you think of what your trailer is about is that people may not know what type of movie it is and when they turn the trailer on and hear the music you want them to know straight away what its all about.
- There are flashbacks to the past in this trailer because they need to show the audience what exactly happened for them to understand the rest.
- At the very beginning of the trailer there is someone explaining what happened, the person speaking is the person who it happened too, this helps us too feel more connected and emphasize with the character more.
- There is eye candy from the beginning of the trailer. One example of this is the bright orange fire going off. There is more eye candy with views of the place that Logan is going too.
- There is reference to other films, if the viewers have enjoyed other films that the director has produced before then they are more likely to watch this one, that's why it is important to include reference to other films and directors.
- There is also reference to the actors in the films, this again helps because if the audience likes that particular actor and enjoys watching them act , again they are more likely to watch the film.
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