Conventions can vary from genre to genre in teaser trailers. Depending on what genre the trailer is about can make a huge difference to what the trailer is about and what sort of things you expect to see or hear in it. For example the music in a romantic drama is going to be very different to the music in a horror trailer.
The first teaser trailer I have decided to analyse is the Vow.
The first convention I spotted was production company logos.
Another convention I spotted was music, the music is slow but the way that the two characters are singing along to it happily comes across that they are in love and having fun.
Throughout the whole trailer there are constant images from the film
There are several taglines throughout the trailer, for example 'What if 5 years of your life disappeared?'These taglines are rhetorical questions to make the audience connect with the characters in the film.
The next teaser trailer I looked at was Its Complicated.
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